Cole Fraser
Digital Marketing Strategist
Summary
-
Content marketing: Content Marketing Specialist, Editor for BuySellAds. Coordinated 5 writers / designers on weekly publish schedule for $200,000 last click/assisted attribution.
-
Marketing Manager: Monkey Group - Oversaw a team of 7 creatives in an agency environment, created content to support four company divisions (with separate channels), including yearly symposium event that generated $200,000 in revenue
-
Paid Media: 700% ROI ad campaigns across 6 channels, $2000 budget for Canadian Immigration Consulting Company.
-
Project Management: Planned and executed division rebrand, implemented collaboration system to facilitate remote work, saw product sales valuing $9000 within two months
-
Social Media: Grew 25+ social accounts simultaneously at Monkey Group from scratch, some to thousands of followers, one to 20,000 (200% growth)
-
Inbound Strategy, Website Design: Grew prospect database by 5000 subs over 2 years through inbound strategy, lead magnets and SEO
-
Marketing Strategy: Planned, executed marketing campaign and managed creation of marketing materials across team of 7 for annual flagship event - 200 attendees - $200,000 in revenue
-
Email Marketing: Managed Hubspot CMS & CRM - 30,000 contacts (5000 increase over two years), implemented e-mail marketing strategy to qualify prospects through funnel stages, developed creative and copy
-
Website Design: Designed and optimized over 100 landing pages. Managed company websites and CMS for 5 websites at a time.